Workshops to Disrupt Established Categories and Create New Brand Relevance
Long term brand relevance requires innovation to connect your brand and its offerings to people and drive brand loyalty. You need a pipeline of ideology-driven innovation that provides insulation and creates entry barriers for your competition.
Innovation is the lifeblood to all brands. Owning the factory is no longer differentiating – products that help people live better lives isn’t enough.
Our workshops drive innovation as a brand imperative. We help brands to build long-term cultural relevance and disrupt established categories. Our expertise in brand strategy and innovation can help your brand build market share and increase relevance for today’s ever-changing consumer.
Innovation Workshops to Help You See the Future of Your Brand in New Ways
Anchoring innovation with a strategy that moves in real-time empowers your brand to define and produce an innovation pipeline that builds relevance and brand loyalty. Helping frame innovation work by diagnosing the key challenges your company and category face. Prioritizing needs, exploring and aligning on breakthrough ideas.
Onsite workshop to align on goals and then establish multiple divergent product possibilities. We provide the insights and external, market-driven perspective. We collaborate with and guide your team to align on the most promising innovations.
We develop a story arch for each innovation that shows promise. Each innovation possibility needs a powerful narrative framed in your brand, living in the almost certain future. We help your team to align on ingredient story, brand narrative, structural renderings and addressable markets.
Based upon the group assessments that happen during the workshops, we continue to collaborate with your marketing and R & D team to analyze and refine the most promising groups of innovations. We work with you to make the business case, identify key metrics, establish benchtop product formulations, cost analysis, and validate our thinking through qualitative consumer feedback.
We leverage our validated concepts, business case and insights to develop and share an actionable, prioritized innovation pipeline to help your team confidently move your brand forward with a plan for the future.