The food & beverage industry is flooded with new brands. Therefore smart brand activation is more important than ever. It’s not enough to be the best tasting, cleanest ingredient and ethically sourced product. Now you need awareness and customer engagement – these are the lifeblood of any brand.
After Brand Strategy is established and core design language is set, it’s time to bring the brand to life by designing various innovative experiences to drive consumer awareness. Activation is the best process to expose your brand to the target audience. When done well, it results in better awareness and deeper customer engagement.
For clients who want a seamless turnkey support post brand strategy, we provide activation on a retainer basis. Our activation services are designed to build upon the momentum from brand strategy in order to help you achieve growth for your food or beverage brand.
“When we needed help differentiating our brand in an increasingly crowded market space, Retail Voodoo and their unique process effectively led the organization to a compelling and exciting space.“
- Kate Ruffing, CMO, Yakima Chief Hops
Our Brand Activation Has 6 Options:
Defining what your brand looks like as a curated space at the intersection of architecture, interior design and environmental graphics.
Web & Social
Translating your strategy and design ecosystem to digital experiences. The goal is to engage, inform and convert followers into shoppers and shoppers into true believers in your brand.
We help brands grow by creating brand experiences that match your brand strategy. What is your brand’s event? Do you know what the sounds of your brand is? Have you considered your brand’s expression as an app?
Advertising is not branding. It exists to get people to think about your brand at all. We can help you strategize the media placement, establish budget and programs, and create campaign themes.
We can help you stay on strategy as you define your booth flow, user experience journey, sampling and lead capture program, fabrication and modularity all within the context of your brand’s promise and positioning.
What does your brand look like, sound like and what does your field team say at the front-line when participating in festivals, community events and roadshows?