What We Do

Brand Builders for Food, Beverage, Wellness, and Fitness

We help marketers, founders, executives, and investors in food, beverage, wellness, and fitness industries develop new brands, restore growth to declining brands, and accelerate growth on established brands. Our brand development and revitalization expertise include: food, beverage, HABA, wellness, supplements, snacks, nootropics, nutraceuticals, hard and softgoods, and ingredients.

We are the food, beverage, and wellness industries’ long-term ally for brand strategy, brand development, brand positioning, identity & architecture, innovation & new product, packaging development, integrated brand communications, integrated marketing plans, consumer segmentation & insights.

Here are our most common engagements. Don’t see what you need? Just drop us a line and we’ll talk.

Brand Category Traction Audit

Get brand traction fast. Want to know how you stack up in your category? Need to optimize your brand’s marketplace performance (or need validation that your brand is unique)? Our Brand Traction Audit will provide category and competitive benchmarking to show you how your brand stacks up against your category. The outcome is a seven-point brand ecosystem model you can use on day-one.

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360° Brand Development

Our holistic process to help you leverage your values and business objectives, market research, data analysis, and brand positioning, to make strategic decisions that result in long-term brand relevance. It becomes the brand playbook to end all playbooks

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Brand Positioning

Ideal for organizations with large in-house marketing and creative resources who want to refine your market opportunities, freshen audience psychographics, plan for new markets and beyond.

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Innovation Workshop

Workshops to help you discover new products, processes, technologies, goods, and services that will deepen your brand’s connection with your audience for the foreseeable future and beyond.

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Design & Activation

Also known as marketing activation, focuses on building a long-term emotional connection between your brand and your consumers while executing strategies to help you generate growth.

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Micro-Services

Ala cart services to support your brand in different ways as you grow: We’ve got you covered.

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