Sustained Growth. Fast Roi. It Doesn’t Get Any Better Than That Top Content for Investors

Brand strategy is an investment that produces strong ROI.

You need growth and want it quickly. And you are prepared to invest in the right things so long as they generate ROI. But you don’t want to get emotional.

That’s good when it comes to investing in the business. But, avoiding emotional territories is a challenge, because without emotion you cannot connect with humans.

Brand relevancy and category leadership are products of identifying and then mining the emotional territory that a brand brings to the world (by growing a well-defined target customer and providing them something not in abundant supply elsewhere). When you can define what that is for the business you are investing in, the brand will enjoy competitive advantage in its category and command premium pricing.

When is the best time to conduct strategic planning for a better-for-you brand? In the startup stage, to map the brand’s mission and vision, or when the leadership team needs to chart a path forward? Or is it best when everything is going well?

In this article you will learn how to:

  • Use landscape scenario planning to future-proof a brand.
  • Identify the crucial elements of a best-in-class category audit.
  • Continually reinvent the brand in order to maximize long-term relevance.



2. Founder Fears Associated with Private Equity and Acquisitions

Better-for-you food and beverage remains a hot investment. Disrupting incumbent brands and helping the world be healthier is powerful, exciting and can produce multiples unseen 5 years ago. It’s a new kind of gold-rush, tech-era opportunity. So, why are some founders unwilling, unable or simply distrustful to make a deal with the investor community? This white paper helps investors and would-be acquirers to understand and navigate the unspoken anxieties of founder-owners seeking capital.

Download this white paper to learn how to:

  • Use landscape scenario planning to future-proof a brand.
  • Help the founder see the critical path required for growth.
  • Identify the crucial elements of a best-in-class category audit and understand where to invest for maximum results.
  • Continually bring the founder along the journey of reinventing their brand to maximize ROI.



3. Gooder Podcast with Karen Huh

Food culture, celebrity culture, and Silicon Valley technology have collided into a multi-billion-dollar world of better-for-you food and ingredient alternatives. And food technology is now the epicenter. In this episode, Karen Huh, CEO of Joywell Foods, shares how her experience with BulletProof and Starbucks helps her sees fundraising during COVID-19, consumer adoption, start-up culture and servant leadership as key areas of emphasis in this exploding industry.

In this episode learn how to:

  • Use leadership to develop and deliver a consistent brand experience.
  • Navigate COVID-19’s impact on investment and capital raises.
  • Develop a mission based upon the goal of facilitating behavior change.
  • Use trend data to identify and leverage weaknesses in key categories.



4. Food Navigator’s Soup to Nuts Podcast featuring David Lemley

Consumer interest in health, wellness and sustainability has become a mainstream phenomenon in every category. Marketers have gravitated to founders’ stories and social missions to attract the attention purpose-driven consumers. And while branding expert David Lemley argues that this is good, he also notes that “good” is no longer differentiating and no guarantee of brand relevance in today’s competitive food and beverage marketplace.

In this episode learn how to:

  • Identify key challenges to building a differentiated food or beverage brand.
  • Use brand strategy to protect a brand from the onslaught of category knock offs.
  • Connect the brand’s values to the ideal consumer’s values.