White Paper
Brand Strategy Education
Data & Research
Industry Education
Internal Culture
Marketing & Branding ROI
David Lemley
Diana Fryc
Kat Simpson
Retail Voodoo
Retail Voodoo Alumni

What Package Architecture System is Right for Your Brand?

08.19.19 / David Lemley

Understand which package design system is right for your brand; Rigid, Flexible or Bespoke.

Too Much Information? Wading Through Data to Discover Opportunity

07.30.19 / David Lemley

How much data did you use to support your last rebrand? If you’re like most brands: Not Enough

Marketing Your Better-for-You Brand to Gen Z

07.15.19 / David Lemley

By 2020 Gen Z will be 40% of all consumers, are you ready for them? Understand this generation, how they shop and what they're looking for from a brand.

The Biggest Obstacles Internal Teams Face When Innovating

06.24.19 / David Lemley

Launch a successful better-for-you brand innovation by wrangling leadership, considering your consumers and finding whitespace in the market.

Multinationals Are Changing the BFY Game; Here’s What That Means

06.11.19 / David Lemley

Faced with evidence of the rapid shift in consumer preferences, and their desire for brands to help make their world better, Multinational brands are not just stepping into the better-for…

Welcome to the Post-Natural Era in Food & Beverage

05.28.19 / Diana Fryc

Natural and BFY brands have the opportunity to create a bold voice connecting younger consumers to the natural ideal beyond external results and identity.

How to Launch a CBD Product or Brand the Right Way

05.07.19 / Diana Fryc

CBD is different from many other trendy ingredients in the naturals category. Learn how to best position your brand or product strategically in this space.

Doing Brand Strategy? Here Are 4 Smart Ways to Prepare

04.23.19 / David Lemley

Don't even bother starting brand strategy if you're not prepared to follow through with its discoveries. Get your executive team ready to utilize new insights.

A Competitive Audit is the Most Valuable Thing You Can Do For Your Brand

04.01.19 / Diana Fryc

Brand strategy guidance: Dig deep into consumer research & analysis. Learn where you're making mistakes with the brand and the best path forward for growth.

Essentia Water Brand Strategy Case Study: When the Revolution is an Evolution

03.25.19 / David Lemley

To create meaningful, profitable growth for your food & beverage brand, you must learn the right sequencing for your strategy. Start with data, end with an evolution.

Ready to discuss your brand?