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Above the Fold

Creative and data go together like late-night scotch and fries? David Lemley opens our eyes. Apparently, a great story plus great data can change a marketing campaign. This is a shocking development for Jeff and Francis. Join us and our guest David Lemley as we dig into why numbers and creative can fuel the bottom line.

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Brand Driven Digital

“The brand has changed from goods and services to a building block of personal identity.” David Lemley knows this first hand. Twenty years ago he led the team that helped Starbucks grow from a boutique coffee shop to a brand many have cited on this show as one that makes them smile consistently. Today, at his company Retail Voodoo, he helps food and beverage brands stand out while also standing for something in the hearts and minds of those they serve. We discussed all of this and more on this week’s episode of the On Brand podcast.

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The Empowered Marketer Podcast

How do you make food and beverage products stand out, both online and on store shelves?

With consumer’s tastes and preferences changing constantly, you always have to keep up with the latest trends to help your clients succeed. Luckily, David Lemley has been in ecommerce since its inception, which means that he’s also seen the space evolve in the last few years.

Because of his passion for natural food and beverage, David founded his own marketing agency, Retail Voodoo. He’s known for helping natural and organic brands like KIND, Essentia Water, and Sahale succeed both online and on shelves.

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The Growth Experts Podcast

David Lemley helps brands become legendary. David the President and Chief Strategist at Retail Voodoo, a US based brand strategy firm that helps speciality food and beverage brands gain market share by addressing their toughest growth challenges. Clients include Essentia Water, KIND Healthy Snacks, Sur la Table and Dry Soda Company and Alden’s Organic Ice Cream.

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Natural Product Packaging Trends and Strategies

David Lemley speaks to the idea that products must use packaging to “stand out,” while also balancing that goal with category convention.

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On the Shelf Now Podcast

As the world of branding and advertising is continuously evolving to a more modern domain, competition, especially in the food and beverage company, is also getting stronger. David Lemley, Chief Strategist of Retail Voodoo, talks about how to showcase food products in a sustainable manner. He shares his opinions about brands and gives some tips on how to get noticed, how to get products in the field, and how to rise above the noise. As David talks about disruption, he lists having a good social media program, sampling, and creating trials as some of the best ways to let a product become shelf stable.

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Evolving Naturals

How branding and the path to purchase are changing for natural products, including nutraceuticals.

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Packaging with Purpose

Page 77-78 When everyone seems the same—healthy, sustainable, and clean-label—how do you stand out? Through carefully designed packaging.

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PFS Brands Podcast

Join the QSR Nation crew as David Lemley, Founder & Chief Strategist of Retail Voodoo, stops by to discuss some great ways to personalize and take your franchise to the next level!

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Russell Stover corrects ‘brand communication problem’, brings sales growth to sugar-free chocolate product

Consumers are shunning sugar and growing more mindful about reducing their sugar intake. Sugar-free chocolate brands including Russell Stover have struggled to keep up with this shifting consumer behavior.