News

News

Confessions of a Marketer Podcast: Marketing Starbucks

On Episode 98, David Lemley is back to continue our chat about retail marketing. This time we focus on his time early on at Starbucks, which taught him a lot. He takes that education with him today to help him current client roster. There are some valuable lessons in David’s story—plus he gives us a look at the future.

News

Confessions of a Marketer Podcast: Marketing in Retail

On Episode 97, we have David Lemley in to chat about marketing in retail—he calls it retail voodoo. David was an early employee at Starbucks, and that experience taught him a lot. His company, Retail Voodoo, does brand strategy for specialty food and beverage brands. David’s expertise in brand strategy, innovation, consumer markets, and consumer behavior is deep, so I wanted to talk to him about retail marketing, what the retail landscape looks like, and of course Starbucks (which we get to in part two). But in part one, we get the low down on retail voodoo.

News

Brand Secrets and Strategies Podcast

On Episode 147 learn why brands need to become good citizens to win over future shoppers with David Lemley from Retail Voodoo. Sustainable brand growth that attracts future shoppers will be tied to ethical practices including conscientious human-like characteristics. Aligning with mission-based causes, Citizen Brandhood is the focus of David’s new book, Beloved & Dominant Brands.  

News

The Conscious Millionaire Podcast: Make Money and Change the World as a Distributor

Join us as David Lemley shares his insights and knowledge. On each episode JV interviews a marketer, successful entrepreneur, or expert on how to grow your business and reach your First Million. This is the show for entrepreneurs and business owners who want to create a positive impact and make their First Million.

News

Packs for a National Audience

Kar’s Nuts has its sights set on national distribution and has refreshed its packs to better fit into today’s markets

News

Above the Fold

Creative and data go together like late-night scotch and fries? David Lemley opens our eyes. Apparently, a great story plus great data can change a marketing campaign. This is a shocking development for Jeff and Francis. Join us and our guest David Lemley as we dig into why numbers and creative can fuel the bottom line.

News

Brand Driven Digital

“The brand has changed from goods and services to a building block of personal identity.” David Lemley knows this first hand. Twenty years ago he led the team that helped Starbucks grow from a boutique coffee shop to a brand many have cited on this show as one that makes them smile consistently. Today, at his company Retail Voodoo, he helps food and beverage brands stand out while also standing for something in the hearts and minds of those they serve. We discussed all of this and more on this week’s episode of the On Brand podcast.

News

The Empowered Marketer Podcast

How do you make food and beverage products stand out, both online and on store shelves?

With consumer’s tastes and preferences changing constantly, you always have to keep up with the latest trends to help your clients succeed. Luckily, David Lemley has been in ecommerce since its inception, which means that he’s also seen the space evolve in the last few years.

Because of his passion for natural food and beverage, David founded his own marketing agency, Retail Voodoo. He’s known for helping natural and organic brands like KIND, Essentia Water, and Sahale succeed both online and on shelves.

News

The Growth Experts Podcast

David Lemley helps brands become legendary. David the President and Chief Strategist at Retail Voodoo, a US based brand strategy firm that helps speciality food and beverage brands gain market share by addressing their toughest growth challenges. Clients include Essentia Water, KIND Healthy Snacks, Sur la Table and Dry Soda Company and Alden’s Organic Ice Cream.

News

Natural Product Packaging Trends and Strategies

David Lemley speaks to the idea that products must use packaging to “stand out,” while also balancing that goal with category convention.