Competing in the explosive nutritional supplement category is difficult enough. Without a compelling brand strategy, one that woos customers via your packaging, you’re fighting with both hands tied behind your back.
Powders, tablets, gummies: any product you can make can be made and sold for less by a competing brand or private label. Search “protein powder” on Amazon, and you’ll find 5,000+ results. There’s so much swirl in this space that it’s hard for any individual brand to gain notice.
A “Capital-B” brand can help you compete online and on shelf in the red-hot world of dietary supplements and natural products. And the way you tell your story, within the confines and rules that govern packaging in this category, can elevate you above commodity to “beloved and dominant” status.