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A Branded World Podcast: How to go from “one of many” to “one of a kind” and stay that way. The main challenges brands face in their pursuit to stand out and how to overcome them – with David Lemley

You can say that every industry or market is oversaturated. Meaning, consumers have a lot of options to choose from. This is a good thing for consumers, although it can also be overwhelming. For brands, what this means is that “good is not good enough” anymore. A quality product or service no longer differentiates you from your competitors, but it’s rather a basic requirement to compete in that segment. This also means, that despite having a high-quality product or service, your brand is likely to just be “one of many” rather than “one of a kind”.

In addition to oversaturated markets, brands face fast changing trends, changing demographics and fierce competitors quick to imitate successful products or services.

In this episode I speak with David Lemley, president and chief strategist of Retail Vodoo, about the main external challenges brands face in their pursuit to stand out in overcrowded markets and how to overcome these challenges.

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Marketing Upheaval Podcast: David Lemley, Founder of Retail Voodoo on retail and “Better For You” Brands

A pioneer in retail with a purpose, talks the upsurge in healthier products and how to create a brand for long-term success.

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Soup-To-Nuts Podcast: Why having a killer idea, product & passion isn’t enough for long term success

As consumer interest in health, wellness and sustainability has lifted better-for-you brands out of the dark corners of stores to become a mainstream phenomenon in every category, marketers have gravitated to founders’ stories and social missions to attract the attention purpose-driven consumers.

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Everybody Brands – Beloved and Dominant Brands: A Conversation with David Lemley

Brand Strategist and agency principal David Lemley thrives at the intersection of culture and the outdoors and proves meaningful impact isn’t relegated to Manhattan. David helped put the Pacific Northwest on the map as a thought leader in design, working with brands that are ambitious, fearless, and out to change the world. He believes that brand should inspire deep and meaningful connections with real people and enthusiastically do good.

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Confessions of a Marketer Podcast: Marketing Starbucks

On Episode 98, David Lemley is back to continue our chat about retail marketing. This time we focus on his time early on at Starbucks, which taught him a lot. He takes that education with him today to help him current client roster. There are some valuable lessons in David’s story—plus he gives us a look at the future.

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Confessions of a Marketer Podcast: Marketing in Retail

On Episode 97, we have David Lemley in to chat about marketing in retail—he calls it retail voodoo. David was an early employee at Starbucks, and that experience taught him a lot. His company, Retail Voodoo, does brand strategy for specialty food and beverage brands. David’s expertise in brand strategy, innovation, consumer markets, and consumer behavior is deep, so I wanted to talk to him about retail marketing, what the retail landscape looks like, and of course Starbucks (which we get to in part two). But in part one, we get the low down on retail voodoo.

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Brand Secrets and Strategies Podcast

On Episode 147 learn why brands need to become good citizens to win over future shoppers with David Lemley from Retail Voodoo. Sustainable brand growth that attracts future shoppers will be tied to ethical practices including conscientious human-like characteristics. Aligning with mission-based causes, Citizen Brandhood is the focus of David’s new book, Beloved & Dominant Brands.  

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The Conscious Millionaire Podcast: Make Money and Change the World as a Distributor

Join us as David Lemley shares his insights and knowledge. On each episode JV interviews a marketer, successful entrepreneur, or expert on how to grow your business and reach your First Million. This is the show for entrepreneurs and business owners who want to create a positive impact and make their First Million.

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Packs for a National Audience

Kar’s Nuts has its sights set on national distribution and has refreshed its packs to better fit into today’s markets

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Above the Fold

Creative and data go together like late-night scotch and fries? David Lemley opens our eyes. Apparently, a great story plus great data can change a marketing campaign. This is a shocking development for Jeff and Francis. Join us and our guest David Lemley as we dig into why numbers and creative can fuel the bottom line.