White Paper: Navigating Brand Disruption

July 28, 2020 | by David Lemley

Covid Series: Vol 01

Why it’s time to develop a brand-driven strategy to future-proof your brand.

Learn why food, beverage, and wellness brands are rethinking their fragmented strategies that hinder their marketplace performance in the face of unexpected disruption.

Businesses who are relying on the four P’s of marketing are especially subject to disruptions in the age of Covid.

By switching to a brand-driven strategy, better-for-you brand owners are future-proofing their business and retooling for growth.

Download this white paper to learn how to:

  • Plan for distribution hiccups and eliminate lost opportunities.
  • Reduce ingredient dependence in favor of brand-driven benefits.
  • Outpace copycat competitors by delivering on brand purpose.

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