The Why Behind the Buy Podcast: Adapting for Survival and Planning for Growth (feat. David Lemley)

June 24, 2020 | by David Lemley

Outside of the human health crisis, one of the most visible effects of COVID-19 has been on the retail industry, with brands forced into an overnight shift of their go-to-market strategy. This episode of The Why Behind The Buy is focused on strategies and tactics that will help retail brands survive the current environment and build a foundation for growth. Host Monique Ruiz talks with retail marketing experts David Lemley, Founder, President & Chief Strategist of Retail Voodoo, and Leroy Anthony, Claritas’ Vice President of Business Development, about how data is helping prepare for what comes next.

Nutrisystem case study:

Retail Voodoo:

Preview David Lemley’s book:

February episode – The Black Consumer Market: Social Media and Cultural Heritage Reign Supreme:…i=1000466065513

Download more podcast episodes:…uy/id1441029170

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