Product Innovations Role in the Changing Consumer Landscape
It’s safe to say that the food, beverage and wellness industry has seen some explosive growth in innovation in the last 10-ish years. Naturals Industry passion for health, food tech, and big data have become a powerful combination or tools that have created some of the most amazing products that not only help people feel better but live longer too. But while we are also solving some unexpected consumer needs, there are some consumers being left behind. What can our industry do to better understand unmet consumer needs?
In this episode Carol Smith of Materne (you know their products here as GoGo squeeZ) and I talk about this growth and the missed opportunities that brands are making in their drive for growth.
In this episode we tackle:
- How new definitions of KPI’s and scorecards can help uncover market needs
- How a lack of diversity in leadership stymie’s product development for Families of Color and impacts a brands ability to grow
- Why starting with your internal teams and business partners is an easy first step in being a good brand steward
About Carol Smith:
Carol Smith, Director of Innovation at Materne North America, a subsidiary of MOM Group. Most of you might know the brand she works for as Gogo squeeZ.
Carol is a seasoned marketing leader with over 13 years of experience in brand management and product innovation at global companies like Mars Wrigley, Ferrero and Colgate-Palmolive. In her current role, she drives growth of the GoGo squeeZ portfolio by setting the brand’s innovation strategy. Broadly, she is a champion for initiatives that promote health & wellness for families in underserved communities.
Carol earned her MBA from Indiana University (Kelley School of Business) and her BBA from Emory University (Goizueta Business School). She is dedicated to giving back to minority business leaders in the making. So, as a proud alumnus, she serves as a mentor with the Consortium for Graduate Study in Management (CGSM) and Management Leadership for Tomorrow (MLT).
In her free time, Carol is a stream queen that relishes in the storytelling of television, movies and music. Additionally, she loves experiencing new cultures whether it’s experimenting with recipes or learning dance techniques.
GoGo squeeZ – GoGo squeeZ is delicious snacking on the go. Healthy, portable, yummy and family-friendly fruit for your busy life.