Brand Slam Episode 6 - Branding with Soul Instead of Spreadsheet
On episode 6 of Brand Slam our guest is Marie Krane with Tomato Bliss. She and her team grow and prepare 100% heirloom tomato products. Their products are bursting with flavor, holistically-grown & simply prepared.
Download now to watch this fun and informative webinar where we audit Tomato Bliss’ brand ecosystem and identify gaps, highlight opportunities and help the team understand where to focus her marketing spend.
Brand Slam was created by Retail Voodoo to help CPG entrepreneurs in food, beverage, and wellness reduce their struggle with brand growth in the face of Covid-19. Using the auditing process models created by Retail Voodoo to develop Brand Ecosystems, (which we’ve used for some of the world’s most beloved brand and featured in the book Beloved & Dominant Brands,) we will benchmark Tomato Bliss and provide strategies to help Marie and the rest of her team regain brand traction.
More about Tomato Bliss: Heirloom tomatoes, carefully grown and perfectly preserved, taste better, like just picked-in-August better, like eat-it-straight-from-the-jar-with-a-spoon better.
They believe heirloom tomatoes are the best tomatoes in the world. Best for flavor, Best for health. Best for earth.
Tomato Bliss is a woman-owned company. They plant differently: with heirloom seeds in fertile soil (not hydroponic liquid). They grow differently: by hand, supporting farmers, protecting the land. They preserve differently: with sun-ripened fruit and real ingredients, in small batches, within a few miles of where we grow. We don’t use chemicals, calcium chloride or GMO anything.
And if that wasn’t enough to sell you, their tomatoes come from fertile fields on family farms in southwest Michigan. Known as the fruitbelt of the Midwest, the fertile soil and perfect summer climate combine to make the perfect heirloom tomatoes. We sustainably grow our own heirloom tomatoes and collaborate with sustainably-minded family farmers.