Brand Slam Episode 3: Learning Where to Invest Marketing Funds as a Start-Up Food Brand
Learn the category audit techniques these leading brands have leveraged to average triple-digit growth.
In this episode you will meet Red Plate Foods founder, Becca Williams. As a true advocate for the allergen-avoidant community, Becca and her husband started Red Plate Foods to create a plethora of bakery-fresh desserts, and food-service favorite foods for an audience looking to avoid the top 8 most common food allergies.
Brand Slam was created by Retail Voodoo to help CPG entrepreneurs in food, beverage and wellness reduce their struggle with brand growth in the face of Covid-19. Using the auditing process models created by Retail Voodoo to develop Brand Ecosystems, (which we’ve used for some of the world’s most beloved brand and feature in the book Beloved & Dominant Brands,) we benchmark Red Plate Foods and provide strategies to help Becca gain brand traction and learn where to start on her plan for growth and brand traction.
Can’t get enough? Sign up for our next episode with Nature’s Nosh, on November 19th 2020. Or – sign your own brand up for Season 2 – that starts February 2021.