#1 Selling Manuka Honey Brand in the U.S.

Sources: theprogressnews.com

Wedderspoon 360° Brand Strategy

Challenge

Brand Was Under Attack

  • Well-funded competitors were eroding their good name
  • Definition of Manuka Honey being clouded
  • Competitor’s celebrity endorsement campaign characterized brand as old fashioned

Goal:
Mainstream Manuka Honey

Insights

  • 7% aided awareness of the Wedderspoon brand and only 2% had purchased
  • Trend analysis identified a new audience-to-be: wellness minded millennial women (ages 20-38) who believe in inner and outer beauty

Strategy

  • Double down on raw Manuka Honey
  • Prioritize new product innovation in food, energy, skin care and digestion
  • Simplify Wedderspoon’s proprietary K Factor rating system
  • Promote Manuka Honey as a health product

Go-to-market Strategy:
Make People Buzz with Vitality

Results

  • #1 Selling Manuka Honey Brand in the U.S.

Scope of Work

Audits & Analysis

Audience Insights

Research & Insights

Trend Analysis

Brand Positioning

Visual Strategy

Packaging Design

Branded Ecosystem

Sales Collateral

Photography Guidelines

Brand Bible

Scope of Work

The Buzz on Wedderspoon’s Manuka Honey Rebrand

Brand Packaging
September 18, 2018

We helped Wedderspoon bring their natural brand to the mainstream. What’s your brand’s growth challenge?

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“Retail Voodoo led our team through brand positioning to final design across six categoriesWe appreciated the methodical approach they deployed throughout our engagement.”

Rebecca Remley

CEO, Wedderspoon

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