20x Growth in First Year

Sources: Teton Waters Ranch

Teton Waters Ranch 360° Brand Strategy

Challenge

Stuck between being a ranch and becoming a food brand

  • Retailers afraid people wouldn’t pay premium for grass-fed beef
  • Classic start-up struggles: inconsistent messaging, employee morale

Goal:
Spread the word that grass-fed beef will save the planet

Insights

  • No brand was the authority on grass-fed beef
  • The FDA walked away from establishing standards for grass-fed beef
  • Moms were very concerned about the ‘baddies’ in beef
  • Newly trending diets such as paleo would provide huge opportunity
  • People will pay more for clean-label, ethically sourced and sustainable foods

Strategy

  • Build a network of like-minded ranches around the world
  • Create an education platform (Grass-feducation)
  • Make the origin story of owning a ranch the core of the brand (we didn’t mean to start a ranch)

Go-to-market strategy:
In the beginning there was grass

Results

  • 20x Growth in the First Year

Scope of Work

Audits & Analysis

Audience Insights

Research & Insights

Trend Analysis

Brand Positioning

Visual Strategy

Packaging Design

Branded Ecosystem

Sales Collateral

Photography Guidelines

Brand Bible

Related Content

We helped Teton Waters Ranch spread the word that grass-fed beef can save the world. What’s your brand’s growth challenge?

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“Retail Voodoo helped us define who we are, why we do what we do, and how to talk about it with others around the globe.”

J. Russell

CEO & Founder, Teton Waters Ranch

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