Millennials Embrace Community Market

Sources: Whole Foods Magazine

PCC Natural Markets 360° Brand Strategy

Challenge

PCC had successfully integrated our original brand strategy work into employee and customer engagement but had yet to implement it in-store. The stores were dated and out-of-sync with their ethos as the original local community natural market.

The store was filled with earnest, outdated, long-format messaging

Strategy

  • Based upon our original brand strategy work, we worked directly with PCC’s leadership team to craft messaging and select sustainable materials that would celebrate the seasonality of fresh food.
  • Then we set out to establish an in-store branded environment that would showcase PCC’s values in action while improving the overall shopping experience.
  • We leveraged the brand environment to build and celebrate community by sharing how, where, and when PCC takes a stand for local farms and families.

Brand Position: Community. Local. Organic.

Results

  • 30% sales increase in HABA in first 6 months
  • Established local dominance in natural markets

Scope of Work

Audits & Analysis

Audience Insights

Research & Insights

Trend Analysis

Brand Positioning

Visual Strategy

Environmental Graphics

In-Store Signage

Integrated Marketing

Interior Trade Dress

Related Content

2016 Retailer of the Year

Whole Foods Magazine
June 04, 2016

Brand Purpose: The Key to a Cult Following

Retail Voodoo
January 16, 2017

We helped PCC Natural Market connect with millennial shoppers to increase sales. What’s your brand’s growth challenge?

We Can Help

“This team of experts knows how to stay on task. They’re not afraid to say what needs to be said and bring even the most stubborn of us around with solid research and gut instincts.

Laurie Albrecht

VP of Marketing, PCC Natural Markets

Ready to talk about your project?