Growth from Regional to National Brand

Sources: Del Real Foods

Del Real Foods 360° Brand Strategy


Lost in a Sea of Mexican Food Brands

  • Reluctant to change due to regional success
  • Fear of alienating loyal Hispanic consumer & food service clientele

Connect an authentic Mexican food brand to modern life


  • 30% of Millennials in the U.S. are Hispanic
  • 65% of Immediate Consumption occasions are at home (not in a restaurant)
  • The family’s traditional recipes, quality ingredients and freshness is unique among Mexican Food brands


  • Tell their story to engage, surprise and delight ethnic cuisine enthusiasts.
  • Honor the founding family and its traditional recipes in a way that feels timeless
  • Make the food look as good as it tastes

Go-to-market Strategy:
Mexican Tradition for Modern Life


  • Growth from regional to national brand

Scope of Work

Audits & Analysis

Audience Insights

Research & Insights

Trend Analysis

Brand Positioning

Visual Strategy

Packaging Design

Branded Ecosystem

Sales Collateral

Product Photography Art Direction

Lifestyle Photography Guidelines

Brand Bible


We helped Del Real Foods grow their brand from regional to national distribution. What’s your brand’s growth challenge?

We Can Help

“We are very impressed with the process and the results—especially since there were so many people worried about the change. Retail Voodoo provided us with the tools needed to take Del Real from a local west coast brand to a top national brand.

Socorro Morales

Marketing Director, Del Real Foods

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