Leading Brand of Superfoods at Whole Foods

Sources: Living Intentions

Living Intentions 360° Brand Strategy

Challenge

Whole Foods Decategorized Raw

  • Popular in bulk but not getting credit for being a brand
  • Outdated packaging
  • Core messages too complex and esoteric to create consumer trial

Goal:
Make raw and sprouted foods accessible and attractive to modern people

Insights

  • People are willing to spend more on things they value as important
  • No brand is winning yet with superfoods
  • Addressable market is 50% of the U.S. vs. the 3% they had been targeting

Strategy

  • Consolidate sprouted and raw into a platform of Activated Foods
  • Get credit for being the industry’s quality standard
  • Change the narrative from earnest to empowering
  • Reinvent packaging and identity to focus on how activated foods make people feel

Go-to-market Strategy:
Activated makes me feel…

Results

  • Leading Brand of Activated Superfoods at Whole Foods

Scope of Work

Audits & Analysis

Audience Insights

Research & Insights

Trend Analysis

Brand Positioning

Visual Strategy

Packaging Design

Branded Ecosystem

Sales Collateral

Tradeshow

Product Photo Art Direction

Style Guide

We helped Living Intentions reposition their raw food brand to be a category leader in Whole Foods. What’s your brand’s growth challenge?

We Can Help

Working with Retail Voodoo made us feel like we were in safe hands while undergoing a vulnerable challenge. Their process really made the journey clearly defined. I strongly recommend them.

Joshua McHugh

Owner, Living Intentions

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