West Marine 360° Brand Strategy
Recent acquisitions created growth, but didn’t translate into customer satisfaction. We needed to align the 40 year old “auto parts of boating” brand with two acquired competitors to create a single voice.
Celebrate the commonalities inherent in all boaters as well as the differences between sailors, power-cruisers, fisherman and wake-boarders.
West Marine is the REI of the boating.
Scope of Work