184% Growth in 52 Weeks

Sources: Bevnet, Foodnavigator.com

Essentia Water 360° Brand Strategy

Challenge

“C’mon, water is water.”

  • Buried their science because it was over the head of the average consumer shopping on impulse and price
  • Misunderstood and undifferentiated
  • Only used by elite athletes & medical practitioners

Goal:
Disrupt the unbelievable clichés associated with marketing water and set Essentia apart 

Insights

  • Essentia’s audience was shifting from female, Caucasian, yoga enthusiasts living in Los Angeles
    • Core bottled water users are: Men, parents & acculturated Hispanics
    • 50% of them prefer premium
    • 82% want an additional function
    • Scientific research showed a link between hydration, mood, cognitive function, and wellness

Strategy

  • Emphasize their difference, 9.5 pH, alkalinity, and ionization
  • Connect the science to a joy-filled, determined, achieving lifestyle

Results

  • 184% Growth in 52 weeks
  • Fastest-growing performance water brand in the U.S

Scope of Work

Audits & Analysis

Audience Insights

Research & Insights

Trend Analysis

Brand Positioning

Visual Strategy

Packaging Design

Branded Ecosystem

Sales Collateral

Photography Guidelines

Brand Bible

Related Content

We helped Essentia change the bottled water category. What’s your brand’s growth challenge?

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“Our team couldn’t be more positive or excited about the new strategy, packaging, and integrated marketing system. We are exceeding monthly numbers far beyond what we could even imagine.

Karyn Abrahamson

VP Marketing, Essentia Water

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