5x Growth in the First Year

Sources: Sahale Snacks

Sahale Snacks 360° Brand Strategy


Struggling to Gain Trial Outside of Club

  • Losing shelf space with very important retailers
  • Consumers questioned the meaning of “better”
  • Even loyal fans of the brand struggled to know when and how to enjoy the products

Gain distribution, drive trial, and gain faithful followers


  • A segmentation study uncovered an audience that appreciates grab-and-go culinary flavors
  • Consumers didn’t understand why they were positioned for special occasion
  • Once people tried the product, repeat use was assured
  • Unpronounceable brand name and esoteric flavor naming left retailers and consumers feeling stupid


  • Create a “Snack Better Promise”
  • Use plain English for flavor names
  • Create trial by offering their products in single-serve, portion controlled pouches
  • Amplify cravings with simple language and mouth-watering photography

Go-to-market Strategy:
Savor Every Moment


  • Triple-digit growth in the first year
  • Bestselling brand of snack nuts in North America

Scope of Work

Audits & Analysis

Audience Insights

Research & Insights

Trend Analysis

Brand Positioning

Visual Strategy

Packaging Design

Branded Ecosystem

Sales Collateral

Photography Guidelines

Brand Bible

Related Content

Founder / Owner Freakshow

Retail Voodoo
June 10, 2016

We helped Sahale Snacks disrupt the snack nuts category. What’s your brand’s growth challenge?

We Can Help

“Retail Voodoo helped us see our category in ways we could never imagine. The results speak for themselves.

Erika Cottrell

VP of Marketing, Sahale Snacks

What's your brand's growth challenge?