5x Growth in the First Year

Sources: Sahale Snacks

Sahale Snacks 360° Brand Strategy

Challenge

Struggling to Gain Trial Outside of Club

  • Losing shelf space with very important retailers
  • Consumers questioned the meaning of “better”
  • Even loyal fans of the brand struggled to know when and how to enjoy the products

Goal:
Gain distribution, drive trial, and gain faithful followers

Insights

  • A segmentation study uncovered an audience that appreciates grab-and-go culinary flavors
  • Consumers didn’t understand why they were positioned for special occasion
  • Once people tried the product, repeat use was assured
  • Unpronounceable brand name and esoteric flavor naming left retailers and consumers feeling stupid

Strategy

  • Create a “Snack Better Promise”
  • Use plain English for flavor names
  • Create trial by offering their products in single-serve, portion controlled pouches
  • Amplify cravings with simple language and mouth-watering photography

Go-to-market Strategy:
Savor Every Moment

Results

  • Triple-digit growth in the first year
  • Bestselling brand of snack nuts in North America

Scope of Work

Audits & Analysis

Audience Insights

Research & Insights

Trend Analysis

Brand Positioning

Visual Strategy

Packaging Design

Branded Ecosystem

Sales Collateral

Photography Guidelines

Brand Bible

Related Content

Founder / Owner Freakshow

Retail Voodoo
June 10, 2016

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VP of Marketing, Sahale Snacks

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