#1 Selling Manuka Honey Brand in the U.S. Sources: theprogressnews.com

Wedderspoon 360° Brand Strategy


Brand Was Under Attack

  • Definition of Manuka Honey being clouded


Mainstream Manuka Honey


  • Trend analysis identified a new audience-to-be: wellness minded millennial women (ages 20-38) who believe in inner and outer beauty


  • Double down on raw Manuka Honey
  • Prioritize new product innovation in food, energy, skin care and digestion
  • Simplify Wedderspoon’s proprietary K Factor rating system
  • Promote Manuka Honey as a health product

Go-to-market Strategy:
Make People Buzz with Vitality


  • #1 Selling Manuka Honey Brand in the U.S.

Scope of Work

  • Audits & Analysis
  • Audience Insights
  • Research & Insights
  • Trend Analysis
  • Brand Positioning
  • Visual Strategy
  • Packaging Design
  • Branded Ecosystem
  • Sales Collateral
  • Photography Guidelines
  • Brand Bible

We helped Wedderspoon bring their natural brand to the mainstream. What’s your brand’s growth challenge?


“Retail Voodoo led our team through brand positioning to final design across six categoriesWe appreciated the methodical approach they deployed throughout our engagement.”

- Rebecca Remley, CEO, Wedderspoon