Growth from Regional to National Brand Sources: Del Real Foods

Del Real Foods 360° Brand Strategy

Challenge

Lost in a Sea of Mexican Food Brands

  • Reluctant to change due to regional success
  • Fear of alienating loyal Hispanic consumer & food service clientele

Goal

Connect an authentic Mexican food brand to modern life

Insights

  • 30% of Millennials in the U.S. are Hispanic
  • 65% of Immediate Consumption occasions are at home (not in a restaurant)
  • The family’s traditional recipes, quality ingredients and freshness is unique among Mexican Food brands

Strategy

  • Tell their story to engage, surprise and delight ethnic cuisine enthusiasts.
  • Honor the founding family and its traditional recipes in a way that feels timeless
  • Make the food look as good as it tastes

Go-to-market Strategy:
Mexican Tradition for Modern Life

Results

  • Growth from regional to national brand

Scope of Work

  • Audits & Analysis
  • Audience Insights
  • Research & Insights
  • Trend Analysis
  • Brand Positioning
  • Visual Strategy
  • Packaging Design
  • Branded Ecosystem
  • Sales Collateral
  • Product Photography Art Direction
  • Lifestyle Photography Guidelines
  • Brand Bible
  • Website

We helped Del Real Foods grow their brand from regional to national distribution. What’s your brand’s growth challenge?

WE CAN HELP

“We are very impressed with the process and the results—especially since there were so many people worried about the change. Retail Voodoo provided us with the tools needed to take Del Real from a local west coast brand to a top national brand.

- Socorro Morales, Marketing Director, Del Real Foods