Leading Brand of Superfoods at Whole Foods Sources: Living Intentions

Living Intentions 360° Brand Strategy


Whole Foods Decategorized Raw

  • Popular in bulk but not getting credit for being a brand
  • Outdated packaging
  • Core messages too complex and esoteric to create consumer trial


Make raw and sprouted foods accessible and attractive to modern people


  • People are willing to spend more on things they value as important
  • No brand is winning yet with superfoods
  • Addressable market is 50% of the U.S. vs. the 3% they had been targeting


  • Consolidate sprouted and raw into a platform of Activated Foods
  • Get credit for being the industry’s quality standard
  • Change the narrative from earnest to empowering
  • Reinvent packaging and identity to focus on how activated foods make people feel

Go-to-market Strategy:
Activated makes me feel…


  • Leading Brand of Activated Superfoods at Whole Foods

Scope of Work

  • Audits & Analysis
  • Audience Insights
  • Research & Insights
  • Trend Analysis
  • Brand Positioning
  • Visual Strategy
  • Packaging Design
  • Branded Ecosystem
  • Sales Collateral
  • Tradeshow
  • Product Photo Art Direction
  • Style Guide

We helped Living Intentions reposition their raw food brand to be a category leader in Whole Foods. What’s your brand’s growth challenge?


“Working with Retail Voodoo made us feel like we were in safe hands while undergoing a vulnerable challenge. Their process really made the journey clearly defined. I strongly recommend them.”

- Joshua McHugh, Owner, Living Intentions