Leading Brand of Superfoods at Whole Foods Source: Living Intentions

Living Intentions 360° Brand Development

Challenge

Whole Foods Decategorized Raw

  • Popular in bulk but not getting credit for being a brand.
  • Outdated packaging.
  • Core messages too complex and esoteric to create consumer trial.

Goal

Make raw and sprouted foods accessible and attractive to modern people.

Insights

  • People are willing to spend more on things they value as important.
  • No brand is winning yet with superfoods.
  • Addressable market is 50% of the U.S. vs. the 3% they had been targeting.

Strategy

  • Consolidate sprouted and raw into a platform of Activated Foods.
  • Get credit for being the industry’s quality standard.
  • Change the narrative from earnest to empowering.
  • Reinvent packaging and identity to focus on how activated foods make people feel.

Go-to-market Strategy:
Activated makes me feel…

Results

Leading brand of activated superfoods at Whole Foods.

Scope of Work

  • Audits & Analysis
  • Audience Insights
  • Research & Insights
  • Trend Analysis
  • Brand Positioning
  • Visual Strategy
  • Packaging Design
  • Branded Ecosystem
  • Sales Collateral
  • Tradeshow
  • Product Photo Art Direction
  • Style Guide

“Working with Retail Voodoo made us feel like we were in safe hands while undergoing a vulnerable challenge. Their process really made the journey clearly defined. I strongly recommend them.”

– Joshua McHugh, Owner, Living Intentions

We helped Living Intentions reposition their raw food brand to be a category leader in Whole Foods. What’s your brand’s growth challenge?

We Can Help