Established Category Dominance Sources: Body Glide

Body Glide Package Design

Challenge

Body Glide invented the anti-chafing balm category but with a clear brand story was facing increased competition from larger, well-funded brands at both specialty retail and Food Drug Mass (FDM). As a result, the packaging had become even more cluttered and ultimately got lost on the shelf.

Body Glide risked losing shelf space to less effective, but better-looking brands.

Strategy

  • Leverage the brand name recognition and product’s well-known form factor to create a bold, iconic look that would stand out in both specialty retail and FDM.
  • We needed a way to grab attention and educate people quickly. Working directly with their packaging manufacturer, we helped Body Glide align to sustainable and vivid packaging that would allow each product to own a single color on shelf.

Results

  • Body Glide is the number one anti-friction choice of athletes.

Scope of Work

  • Brand Architecture
  • Brand Identity
  • Communication Strategy
  • Packaging System
  • Style Guide

We helped Body Glide develop an iconic packaging system that helped them become the leading product in their category. What’s your brand’s growth challenge?

WE CAN HELP

“Retail Voodoo helped us create a bold, iconic, bright, crisp, high-impact, and highly visible packaging system and got us thinking about our product portfolio in a way that helped move our business forward.”

- Bill Sternoff, CEO, Body Glide