Sahale Snacks 360° Brand Strategy
Challenge
Struggling to Gain Trial Outside of Club
- Losing shelf space with very important retailers
- Consumers questioned the meaning of “better”
- Even loyal fans of the brand struggled to know when and how to enjoy the products
Goal
Gain distribution, drive trial, and gain faithful followers
Insights
- A segmentation study uncovered an audience that appreciates grab-and-go culinary flavors
- Consumers didn’t understand why they were positioned for special occasion
- Once people tried the product, repeat use was assured
- Unpronounceable brand name and esoteric flavor naming left retailers and consumers feeling stupid
Strategy
- Create a “Snack Better Promise”
- Use plain English for flavor names
- Create trial by offering their products in single-serve, portion controlled pouches
- Amplify cravings with simple language and mouth-watering photography
Go-to-market Strategy:
Savor Every Moment
Results
- Triple-digit growth in the first year
- Bestselling brand of snack nuts in North America
Scope of Work
- Audits & Analysis
- Audience Insights
- Research & Insights
- Trend Analysis
- Brand Positioning
- Visual Strategy
- Packaging Design
- Branded Ecosystem
- Sales Collateral
- Photography Guidelines
- Brand Bible
Related Content
We helped Sahale Snacks disrupt the snack nuts category. What’s your brand’s growth challenge?
“Retail Voodoo helped us see our category in ways we could never imagine. The results speak for themselves.”
- Erika Cottrell, VP of Marketing, Sahale Snacks