20x Growth in First Year Sources: Teton Waters Ranch

Teton Waters Ranch 360° Brand Strategy


Stuck between being a ranch and becoming a food brand

  • Retailers afraid people wouldn’t pay premium for grass-fed beef
  • Classic start-up struggles: inconsistent messaging, employee morale


Spread the word that grass-fed beef will save the planet


  • No brand was the authority on grass-fed beef
  • The FDA walked away from establishing standards for grass-fed beef
  • Moms were very concerned about the ‘baddies’ in beef
  • Newly trending diets such as paleo would provide huge opportunity
  • People will pay more for clean-label, ethically sourced and sustainable foods


  • Build a network of like-minded ranches around the world
  • Create an education platform (Grass-feducation)
  • Make the origin story of owning a ranch the core of the brand (we didn’t mean to start a ranch)

Go-to-market strategy:
In the beginning there was grass


20x Growth in the First Year

Scope of Work

  • Audits & Analysis
  • Audience Insights
  • Research & Insights
  • Trend Analysis
  • Brand Positioning
  • Visual Strategy
  • Packaging Design
  • Branded Ecosystem
  • Sales Collateral
  • Photography Guidelines
  • Brand Bible

We helped Teton Waters Ranch spread the word that grass-fed beef can save the world. What’s your brand’s growth challenge?


“Retail Voodoo helped us define who we are, why we do what we do, and how to talk about it with others around the globe.”

- J. Russell, CEO & Founder, Teton Waters Ranch