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The guide for brand-owners, marketers, investors, and leaders to take their better-for-you brand from one of many to category prominence. This book empowers your team to conduct a category audit unlike any other. Beloved & Dominant Brands will have you and your team asking questions about your company, your brands, and your marketplace that you have never asked before.

“This quick-hitting, strategic brand read offers insights that many caretakers of their brands should find invaluable. From the focus on ‘why’ to the ’30-10-3′ view to the introspective ‘competitive audit,’ this book offers a branding world through David’s incisive lens.”

– Ken Sadowski, The Beverage Whisperer