A guide for better-for-you brands on the path from one-of-many to category prominence.

About the Book

The guide for brand-owners, marketers, investors, and leaders to take their better-for-you brand from one of many to category prominence. Empowers your team to conduct a category audit unlike any other. Beloved & Dominant Brands will have you and your team asking questions about your company, your brands, and your marketplace that you have never asked before.

“This quick-hitting, strategic brand read offers insights that many caretakers of their brands should find invaluable. From the focus on ‘why’ to the ’30-10-3′ view to the introspective ‘competitive audit,’ this book offers a branding world through David’s incisive lens.”

– Ken Sadowski, The Beverage Whisperer

Purchase on Amazon

“David is highly respected and smart, and has worked with some great brands. A good read for brands wanting to breakout.”

– Jeff Klineman, Editor-in-Chief, BevNet.com

“Brands are everywhere. We all have one whether we realize it or not. Understanding what they are, where they come from, and how to make them clear and compelling to a team and the market is the key to a sustainable competitive edge. Anyone interested in sharpening the focus of their brand will benefit from Mr. Lemley’s insights and systems thinking in this book.”

– Dennis Madsen, CEO, REI (retired)

“This book is a must-read not only for entrepreneurs but for any Retailer who is focused on creating their own Brand!  David nails the essences of Brand Building from the first chapter, Turning Buyers into Believers!!! He speaks to reaching the soul of the consumer in every chapter!”

– John Yamin, Founder/Partner Sancus Partners and (former) CEO, Aryzta North America/LaBrea Bakery

“A simple guide for anyone who wants to build brands people love.”

– Nasahn Sheppard, Head of Global Customer Experience Design (CXD), Amazon Devices at Amazon

Perfectly Odd and Unapologetically Passionate Inspiration for Your Conference or Group

One part pure strategy, one part children’s tv show, and two parts evangelist, David gives talks and runs workshops related to brand strategy, food and beverage culture, marketing and leadership. He has been a guest on several critically acclaimed marketing podcasts and has spoken about the intersection of brand, business and design at conferences including Design Management Institute, National Retail Federation, BevNet Live, and events including AIGA, business associations, colleges, and private corporate events in North America and Western Europe.


Invite David to Speak