The Road to Authentic Brand is Littered with Design

10.06.10 / David Lemley

Sophisticated products, the latest technology, persuasive marketing and graphics – it is all for naught without an abiding employee commitment to the brand. David Lemley stresses that this internal focus…

Creating a Third Place

26.01.05 / David Lemley

In the business of retail brand design, one phrase is so over-used, it’s been rendered almost meaningless. And that phrase should be the most meaningful one in the business. In…


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