Who’s Your Real Competition? You’d Be Surprised.

08.01.19 / David Lemley

Rally your lifestyle brand's tribe against a bigger idea than simply a business competitor. Learn the ideas that will trigger emotions and win customers.

6 Ways a Trend Analysis Can Reveal Major Opportunity for Better-For-You Brands

19.12.18 / David Lemley

Trend analysis uncovers hidden truths about the future of the food & beverage industry. Learn the value of investing in a deep trend analysis for your brand.

Your Brand Isn’t a Marketing Asset. It’s a Business Essential.

04.12.18 / David Lemley

The competitive landscape now is so crowded that simply having a product is not enough. Modern brands have to tell customers why they need to come. Learn how.

Founder Fears Associated with Private Equity and Acquisitions

28.11.18 / David Lemley

Upfront dialogue between owners and investors in F&B or better-for-you brands' is key, but so is knowledge. Crank up your learning curve now.

Seeking Growth in the World of Conscientious Consumers

06.11.18 / David Lemley

Consumption is more than a simple economic action. Learn how your healthy brand can extend a welcoming hand to loyal, conscientious consumers.

Disposable Diapers Raised My Consciousness

05.11.18 / David Lemley

David Lemley is committed to teaching business leaders to view brand strategy as a way to win at retail while using their business as a force for good.

How to Build a Food and Beverage Brand Without Cannibalizing Your Current Model

01.11.18 / David Lemley

The business environment today is clear: If you own a brand, it’s either growing or dying. The question I keep hearing is, “How do we grow our brand without cannibalizing…

Don’t Get Comfortable with Extension; Pursue True Innovation

01.11.18 / David Lemley

Product line extensions for food and beverage brands are common. But real innovation happens when you deliver something unexpected but logically connected.

5 Obstacles to a Successful Rebrand that Nobody Talks About

16.10.18 / David Lemley

Marketers run into common obstacles during rebranding, but they're not what you think. The problems stem from team dynamics and brand strategy.

Take A Holistic Approach to Your Food Packaging System

02.10.18 / David Lemley

Common marketing mistake: focusing on new attributes in packaging design. Learn how to continue your brand's customer dialogue with product line extensions.


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