Founder Fears Associated with Private Equity and Acquisitions

28.11.18 / David Lemley

Upfront dialogue between owners and investors in F&B or better-for-you brands' is key, but so is knowledge. Crank up your learning curve now.

Seeking Growth in the World of Conscientious Consumers

06.11.18 / David Lemley

Consumption is more than a simple economic action. Learn how your healthy brand can extend a welcoming hand to loyal, conscientious consumers.

Disposable Diapers Raised My Consciousness

05.11.18 / David Lemley

David Lemley is committed to teaching business leaders to view brand strategy as a way to win at retail while using their business as a force for good.

How to Build a Food and Beverage Brand Without Cannibalizing Your Current Model

01.11.18 / David Lemley

The business environment today is clear: If you own a brand, it’s either growing or dying. The question I keep hearing is, “How do we grow our brand without cannibalizing…

Don’t Get Comfortable with Extension; Pursue True Innovation

01.11.18 / David Lemley

Product line extensions for food and beverage brands are common. But real innovation happens when you deliver something unexpected but logically connected.

5 Obstacles to a Successful Rebrand that Nobody Talks About

16.10.18 / David Lemley

Marketers run into common obstacles during rebranding, but they're not what you think. The problems stem from team dynamics and brand strategy.

Take A Holistic Approach to Your Food Packaging System

02.10.18 / David Lemley

Common marketing mistake: focusing on new attributes in packaging design. Learn how to continue your brand's customer dialogue with product line extensions.

Food Brand Investors: 5 Things to Fix Before You Sell

25.09.18 / David Lemley

Investing in a promising food & beverage business? There is plenty of potential and opportunity to improve the brand's resell value. Learn the top areas to target.

Top 5 Marketing Regrets After Rebranding

18.09.18 / David Lemley

I'm in charge of a rebrand. What next? Learn the most common reasons brand change fails — and how to avoid making those same mistakes for your business.

Food & Wellness Brands, Beware: How Redesigns Go Wrong

05.09.18 / David Lemley

Food, beverage, and wellness brands: Learn how to avoid the common pitfalls of bad redesigns. This is smart strategy for your business.

 

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