Rally your lifestyle brand's tribe against a bigger idea than simply a business competitor. Learn the ideas that will trigger emotions and win customers.
Trend analysis uncovers hidden truths about the future of the food & beverage industry. Learn the value of investing in a deep trend analysis for your brand.
The competitive landscape now is so crowded that simply having a product is not enough. Modern brands have to tell customers why they need to come. Learn how.
Upfront dialogue between owners and investors in F&B or better-for-you brands' is key, but so is knowledge. Crank up your learning curve now.
Consumption is more than a simple economic action. Learn how your healthy brand can extend a welcoming hand to loyal, conscientious consumers.
David Lemley is committed to teaching business leaders to view brand strategy as a way to win at retail while using their business as a force for good.
The business environment today is clear: If you own a brand, it’s either growing or dying. The question I keep hearing is, “How do we grow our brand without cannibalizing…
Product line extensions for food and beverage brands are common. But real innovation happens when you deliver something unexpected but logically connected.
Marketers run into common obstacles during rebranding, but they're not what you think. The problems stem from team dynamics and brand strategy.
Common marketing mistake: focusing on new attributes in packaging design. Learn how to continue your brand's customer dialogue with product line extensions.