Doing Brand Strategy? Here Are 4 Smart Ways to Prepare

23.04.19 / David Lemley

Don't even bother starting brand strategy if you're not prepared to follow through with its discoveries. Get your executive team ready to utilize new insights.

Essentia Water Brand Strategy Case Study: When the Revolution is an Evolution

25.03.19 / David Lemley

To create meaningful, profitable growth for your food & beverage brand, you must learn the right sequencing for your strategy. Start with data, end with an evolution.

Future-Proof Your Brand: Strategic Planning To Stay Ahead of Your Competitors

12.03.19 / David Lemley

Hone your brand strategy when business is humming to stay on the front edge of the needs and beliefs your consumers hold. Learn how we evolve BFY brands.

Better-For-You Brands: Good is Not Enough

05.03.19 / David Lemley

Brand advice: Embrace your higher calling but not at the expense of success. If you're not in business, the consumer, your employees, and your cause lose.

Investing in Food & Beverage? Here’s What to Look For.

26.02.19 / David Lemley

Investors: Better-for-you food & beverage brands are based on passion. If you want to buy in, identify the right company and understand its founder's ideology.

Your Brand is on Life Support. What Now?

06.02.19 / David Lemley

With insightful data and leadership objectivity, a brand can learn how to survive the loss of consumers and market share. Consider your best options for a dying brand.

What to Know Before You Take a Better-For-You Brand into the Big-Box World

29.01.19 / David Lemley

Better-for-you brands need to know how to manage their relationship with big retail stores. Start now: Retain your brand image, ramp up production, and more.

Who’s Your Real Competition? You’d Be Surprised.

08.01.19 / David Lemley

Rally your lifestyle brand's tribe against a bigger idea than simply a business competitor. Learn the ideas that will trigger emotions and win customers.

6 Ways a Trend Analysis Can Reveal Major Opportunity for Better-For-You Brands

19.12.18 / David Lemley

Trend analysis uncovers hidden truths about the future of the food & beverage industry. Learn the value of investing in a deep trend analysis for your brand.

Your Brand Isn’t a Marketing Asset. It’s a Business Essential.

04.12.18 / David Lemley

The competitive landscape now is so crowded that simply having a product is not enough. Modern brands have to tell customers why they need to come. Learn how.


Ready to talk about your project?