David Lemley Founder | President & Chief Strategist

David Lemley helps build brands that better-for-you consumers actively crave with their mind, body, and soul. His insight, visioning diagnostics, research analysis and consensus building has helped many brands, including REI, Starbucks, Sur la Table, and Nike become the beloved & dominant brands they are today.

David’s client list reads like a Madison Avenue firm – but it’s not. His firm, based in Seattle, is steps from the Burke-Gilman Trail. David thrives at this intersection of culture and the outdoors and proves meaningful impact isn’t relegated to Manhattan. David helped put the Pacific Northwest on the map as a thought leader in design, working with brands that are ambitious, fearless and out to the change the world. (Microsoft, Amazon, and Google seem to have the same idea!)

David believes that brands need to stand for so much more than great flavors or features. He believes that they should inspire deep, meaningful connections with real people. Brands must enthusiastically do good! And none of it should be a mystery. He’s proven that this simple brilliance (which is actually science) is what makes better-for-you brands futureproof.

David is a charismatic, courageous, idiosyncratic, and down-to-earth guy who started his ”Voodoo” out of a closet in his one-bedroom apartment (where cheese sandwiches were a staple). He established a solid foundation, using hard work to build a business that stood for a better world — working with clients around the world, intent on changing the world.

Today, Retail Voodoo is an actual office with a bright pink door, serving up better-for-you snacks and local craft beverages on Fridays!

Thought Leadership Articles

  • Nutritional Outlook
  • BrandWeek
  • Brand Packaging
  • The Journal of Design Management