We are better-for-you brand builders.

Clients have accused us of having dark powers (lovingly, jokingly or whatever). But it purely demonstrates that “Voodoo” is actually a methodical, data-driven hypnosis that empowers you to grow a beloved and dominant brand.

Our experience has taken us into the farms, factories, test kitchens, and boardrooms of the brands you aspire to be like. Our deep expertise of better-for-you consumers comes from our personal journey and research (we don’t know which came first).

Our success with a broad spectrum of clients from top 10 retailers to top privately-held manufacturers gives us insight into the symbiotic relationship between retail and brand that most independent agencies lack.

We’ve purposefully gathered a team of category experts who believe in business as a force for good. We practice what we preach (except when we don’t). We’re foodies and beer fanatics. We’re marathon runners and punk-rock enthusiasts. We’re parents and friends. We’re change-agents actively living the better-for-you lifestyle.

Our Team

David Lemley Founder | President & Chief Strategist

David Lemley helps build brands that better-for-you consumers actively crave with their mind, body, and soul. His insight, visioning diagnostics, research analysis and consensus building has helped many brands, including REI, Starbucks, Sur la Table, and Nike become the beloved & dominant brands they are today.

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Diana Fryc Partner | Chief Sales & Marketing Officer

A resourceful, insight-driven networker loaded with can-do energy, Diana has 15+ years of in-depth marketing research, copywriting, business development, and client relationship building experience.

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Have the Magic?