We believe people are the heart of any business. And they align around values. Ours emphasizes human truth.

Retail Voodoo Exists To Serve You in Pursuit of Becoming a Beloved and Dominant Brand

We are a group of freakishly talented people, committed to helping better-for-you brands become beloved by people everywhere.


Vaguely Punk Rock

You can get a decent strategy and creative translation from just about anyone, why us? We will help you stand for greatness.

Reliably Kick-Ass

Committed to helping you achieve credible category leadership through a defensible brand position and bespoke brand storytelling.

Perfectly Odd

If you are looking for milk-toast, yes-peeps, we are not they. Instead, We’re, quirky, quiet and balanced by having one foot rooted in the world of business and the other dancing with wild creativity.

Unapologetically Passionate

Once we’ve signed on, we are committed to helping you win. We fearlessly stand with you as true believers in your brand’s mission.

Enigmatically Practical

Clarity rules! You will be able to execute and measure the impact and growth of anything we envision while working together.

Our Partners

David Lemley Founder | President & Chief Strategist

David Lemley helps build brands that better-for-you consumers actively crave with their mind, body, and soul. His insight, visioning diagnostics, research analysis and consensus building has helped many brands, including REI, Starbucks, Sur la Table, and Nike become the beloved & dominant brands they are today.

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Diana Fryc Partner | Chief Sales & Marketing Officer

A resourceful, insight-driven networker loaded with can-do energy, Diana has 15+ years of in-depth marketing research, copywriting, business development, and client relationship building experience.

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