We help brands solve their toughest growth challenges.
When we believe in something, it will win. When we’re confident in what we know, because we’ve accurately assessed the problem and validated our solution, we can look our clients in the face and tell them, “This will work.” Because it does, every time. However, we won’t ever do that without doing five times the amount of homework necessary. That is why if we can’t make a recommendation with conviction, we won’t. And if we don’t yet have the right answer, we’ll say so.
Deep understanding of better-for-you consumers
CPG (300+ partnerships)
25 Years experience positioning global brands
Innovation led repositioning
Cross over to omni-channel
We Stand By These 3 Principles:
01 / Research
Research and data don’t lie but they do point to opportunity. However, data requires expertise to mine for insights relevant to a specific brand.
02 / Guts
Insight mining data is only half the equation. That is why breakthroughs come to those who are willing to think boldly for both short and long term.
03 / Growth
Strategic insight needs to be actionable. For this reason, strategy must drive action that will sustainably grow your brand now and in the future.
David Lemley, Founder & Chief Strategist
David is a man on a mission. A mission to help today’s ideology-driven better-for-you brands decide where to play and how to win. David sets the standard for all research, innovation, brand strategy, brand positioning, and marketing translation for Retail Voodoo.
Based in Seattle, he believes process, data, and what his clients have called “a little west-coast whoop ass” separate Retail Voodoo from other innovation and brand strategy advisory firms.
Read why David believes there is a better, mission-driven approach to becoming a powerful brand.
Prior to Retail Voodoo
David has led global creative strategy teams at multinational firms and founded Lemley Design Company out of a closet in his one-room apartment.
Thought Leadership Articles
Past Speaking Engagements
• BevNet Live: Brand Evolution, Brand Revolution
• The National Retail Federation
• The Design Management Institute
Diana Fryc, Partner / Sales & Marketing
A resourceful, insight-driven networker loaded with can-do energy, Diana has 15+ years of in-depth marketing research, copywriting, business development, and client relationship building experience. She believes that business can and should be a force for good, and has seen it first hand with clients ranging from Fortune 50 to better-for-you food brand innovators. She has an uncanny knack for getting to the heart of clients’ needs and is obsessed with bringing the right combination of people and business assets together to move mountains.