“Mr. Lemley achieved what no one else has in the twelve years Tully’s has been in business: he helped us to create a differentiated brand, a unique vision, positioning and a growth strategy for new markets.”
–Peter Hoedemaker, (former) VP of Retail Operations, Tully’s Coffee
Coffee Education wall showcases Tully’s harvesting, drying, small batch roasting expertise in an artful, dimensional and visually surprising manner.
Tully’s Coffee Exterior Trade Dress creates slow down zones specifically designed to encourage women to relax and enjoy the soothing space created with them in mind. Architecture and Interior Design by Sergio Chin Lee.
Tully’s Coffee Brand Usage Guidelines ensures that all agency partners and in-house teams are able to execute the new brand and identity in unison.
“A clear brand identity, positioning and strategy, adopted by C-level executives and employees alike,
are powerful tools in today’s super-charged retail environment. Understanding and sharing the vision,
patiently implementing it and extolling the differentiation of the retail brand sets
the stage for customer acceptance and positive response.”
–David Lemley, President, Retail Voodoo
