“When I joined Sur La Table, I called just one person to develop our new branding tool kit, David Lemley. Great creative comes from great partners with strategic thinking. This is my third major retailer where I’ve leveraged Lemley and I have become a true believer of his work . He converts consumers in true believers!”
–Robb Ginter, VP Creative Services, Sur La Table
“A differentiated shopping experience often lies in heritage of the a brand’s original guiding principles. Once dusted off and updated for relevance to today’s consumer these attributes easily become their audiences Real Reason to Believe.”
–David Lemley, President, Retail Voodoo
