“David Lemley and team are masters at reduction. They created a vibrant new packaging solution for Sugoi that simplified our 34 proprietary fabrics technologies into one simple, easy to use visual language. “
–David Murphy, (former) Director Of Marketing, Sugoi Performance Apparel
“Sugoi is a good example of what can happen when the brand’s clearly differentiating attributes are highlighted and then focused on helping the customer self-select. New consumers are listening.”
–David Lemley, President, Retail Voodoo
