“Starbucks needed to work with retail brand design specialists who would be able to uncover our unique brand and create a vibrant culture. . . our primary focus was delivering great customer experiences in Starbucks context. Successfully positioning and building equity in a premium product line takes great business acumen. David Lemley ’s blend of business strategy and design vision enabled Starbucks to create “The Third Place”. . . a warm, inviting “not home, not work environment” where our unique coffee culture could flourish.”
–Wright Massey ( former) VP Design & Architecture, Starbucks Coffee
“Clients tell me that they know their brands have to create meaningful customer experiences. My firm’s work is all about making your brand special and unique. . .the “Third” place retail environment we helped Starbucks develop for customers makes it approachable, warm and human. It touches people on a very deep level. Putting branded experiences in cultural context resonates in an intellectual, emotional and spiritual way may sound warm and fuzzy, but it directly unlocks the brand’s full business potential.”
–David Lemley, President, Retail Voodoo
