“David Lemley and team intensively researched our company and gave us the revitalized brand identity
and retail brand design that are really rooted in our outdoor culture.
The way this has resonated with our employees and our customers is amazing.
–Dennis Madsen, retired CEO, REI
“Brand strength is one of those intangibles that directly impacts corporate valuation.”
–David Lemley, President, Retail Voodoo
