“David Lemley’s in-depth research enabled the firm to align a myriad of sub brands under The Home Depot master brand umbrella, and to develop a much-needed global standards system for all of our B2B and B2C facings. This seemingly daunting task was executed by a combination of great business insight and design strategy. The level of research and the digging Lemley and team are able to do to deliver viable solutions, is truly remarkable. This team “gets it”—they know what it takes to work with the largest retail operations.”
–Denyse Ferguson, (former) VP & Brand Director, The Home Depot
“When we work with a corporate retail giant like The Home Depot, our focus is very much on brand management and big picture issues. . .We are acutely aware that our work has a direct impact on top-line retail sales growth, bottom-line profits and stock market valuation.”
–David Lemley, President, Retail Voodoo
