Brand Strategy
January 18, 2012
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authenticity, brand strategy, corporate values as brand drivers, customer experience, David Lemley, experience economy, Integrated Marketing, retail brand strategy, strategic planning, trend, using trends in brand development, using values as brand strategy
This manifesto, originally published as part of Lemley Design, has a timeless ring of truth and casts a potent light on the spirit of what we are doing today. Enjoy -DL
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