David Lemley’s Reflections from DMI’s 19th Annual Brand conference.
Branding and design have become key business objectives for those companies that intend to be market leaders in the next few years. Designers and brand consultancies can facilitate this therapeutic rebirth of corporate senior management by relating profitability to brand experience, and sustainability to meaningful design within a cultural context. But it requires integrity, vision and collaboration. Too many people still evangelize the “Old Testament” (The Four P’s of Marketing). It’s time to step forward and be saved from mediocrity. Here is the New Covenant:The Experience Economy.
This manifesto, originally published as part of Lemley Design, has a timeless ring of truth and casts a potent light on the spirit of what we are doing today. Enjoy -DL
