Brand Extension
June 3, 2011
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brand planning, brand strategy, creative retail design agency, design as business strategy, design management, design strategy, how to revitalize in-store branding, pepsi natural design, REI Brands, retail brand strategy
Retail Voodoo believes that Brand Extension (leverage of a well known brand name in one category to launch a new product in a different category) is a smart strategy when the brand is in alignment. You can read about some humorous brand extension failures or you can view some of our Brand Extension work in action.
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