1965 Parents won me in a poker game in Vegas.
1972 Declare to the world that I want to be Picasso.
1978 Lose 8th grade talent show lip syncing in full Kiss Regalia.
1979 High School art teacher tells me I will never amount to anything.
1981 Attend first rock concert with my older brother (Rush Moving Pictures Tour).
1982 Attend Cornish College of The Arts as high school student and discover design.
1983 Publish several really moody poems in Washington State Anthology.
1985 Graduate from Art Institute of Seattle with a mullet and a David-Byrne-sized sportcoat.
1986 Work as Anton Kimball’s Sandwich boy and learn to draw logos.
1987 Spend Halloween on Calpe’s Penon De Ifach while backpacking through Spain.
1989 Paint 18’ tall murals of Dr. Seuss’s Hunches in Bunches in first Studio.
1991 Enjoy flannel shirts, long hair and Seattle’s grunge music scene.
1993 Trade in the Miata for an SUV.
1996 Start a coffee revolution with my friends at Starbucks.
1997 The incomparable Sheri Hauser finds a yoga studio for rent. I become the Mr. Rogers of Queen Anne Hill.
1998 Do the Bumbershoot thing.
1999 Featured in HOW Magazine Business Annual with really big hair.
2000 Judge Communication Arts Design Annual the week of the dot-bomb.
2002 Study Design Firm Leadership and Management at UW while running Lemley Design.
2003 Snowboard and hike the Cascade Mountains while Reinventing REI brand.
2004 Hire first Cultural Anthropologist to work in a brand design firm.
2005 Write “If You Believe” manifesto from the cottage on the dock, somewhere in Seattle.
2006 Become addicted to The Food Network while repositioning Sur la Table.
2007 Speak at DMI Brand Business Integration Imperative at The Drake Hotel in Chicago.
2008 Address The National Retail Federation with friend & client Robert Raible.
2010 Leave the ocean for the midwest to become Creative Director at LPK.
2011 Spearhead global brand reinventions for Pepsico while at Hornall Anderson.
Now Launch Retail Voodoo
Retail Voodoo believes that Brand Extension (leverage of a well known brand name in one category to launch a new product in a different category) is a smart strategy when the brand is in alignment. You can read about some humorous brand extension failures or you can view some of our Brand Extension work in action.
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Related Content:
Brandscape Scenario Planning
“David Lemley’s thinking goes beyond the expected both strategically and visually.
David willingly discusses that which cannot be discussed… unveils that which cannot be seen…
all with an easy style and wit that is beyond his years.”
–Robert Raible, VP Integrated Marketing, Sears Holdings
“Working with national retailers and their agencies of records requires open communication and account coordination that can make or break the sophistication of a given campaign. Sears’ marketing and visual merchandising people were great collaborators and teachers during this project.”
–David lemley
Theme: Discover Winter with Us.
Tully’s Coffee holiday theme staging included stategy development and naming along with coffee packaging, confection packaging, gift packaging, shopping bags, hang tags, hostess gifts, seasonal beverages, window displays, posters, menu and kiosk elements, seasonal uniforms and barista flare.
“When a specialty retailer brings nostalgia to the holiday in a fresh way, customers are attracted and engaged in the experience.”
–David Lemley, President, Retail Voodoo
