Brand Extension
May 27, 2011
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apparel marking, brand strategy, environmental graphics, in-store signage, labels, private label
“David and team were brought in to develop a brand-appropriate approach to our graphic design. They delivered a holistic system that was comprehensive in scope and able to apply across the broad complement of our graphic design needs. They demonstrated great creativity and the ability to work within challenging parameters.”
– Karen Auletta, Marketing Operations Manager, REI
“When critical audiences hold a brand in high-esteem, it creates an opportunity for private label to enjoy similar status as national brands. In REI’s case, this strategy created significant growth in a wide variety of product categories such as tents, sleeping bags, packs and sportswear.”
–David Lemley
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