I met with the vice president of a regional CPG company to talk long term strategy and product development pipeline. I shared some of my experiences of working with my genius friends at LPK Trends.
We used Landscape Scenario Planning to create visions of 2020 in order to develop brand strategies and marketing plans that began 2011/12.
Trends I watch for brand strategy facilitation include:
* Mass Customization
* Social Networking
* Green + Sustainability
* Word of Mouth
* Personal Technology
* Food and Cooking at Home
* Pets
* Design
* Attainable Luxury vs. The New Thrifty
* The Speed of Change
* Price Decline
* Local & Organic
* Corporate Responsibility
Which trends do you watch to map your brand’s future?
You crack me up Mr. Hust. Song lyrics are a groovy way to stay in tune.
Anthropomorphism, Narcissism, Corporate distrust, Song lyrics…